How to Personalize the Customer Experience the Right Way
A recent Pivotree customer survey shows that Personalization (78%) is a top three tactic for digital transformation initiatives, along with Understanding Your Customers (78%) and Having a Strong Data Management Strategy (50%). It’s a worthy strategy. A study by a...
Endeca vs Coveo – Get the Facts on Migrating for AI and ML Capabilities
When it comes to making online stores easy to navigate, intuitive product search is an essential tool in a merchant’s toolbox. Endeca, or Oracle Commerce Guided Search, was a leader in this area; however, the platform’s lack of certain capabilities has led companies...