Talk to a frictionless commerce expert
When completing a transaction, consumers dislike any delay or frustration. They expect frictionless experiences with no extra effort required. Frictionless Commerce is a set of technology and business solutions used to shorten the time, distance, and hassle (real or perceived) between customers and the products and services they desire.
How do you gain loyal customers? By infusing delight into each stage of the customer journey — and ensuring they feel secure when it comes to their personal and financial data. This combination of trust and positive frictionless experiences feeds a loyalty loop and keeps customers coming back.
By removing friction points across your value chain, your company and its stakeholders can operate more efficiently, reduce waste (like costs and carbon footprint), and improve your performance. Frictionless Commerce companies are more productive, profitable, and competitive.
Understanding what to focus on and how to measure is a critical starting point. Through detailed benchmarking and competitive analysis, Pivotree provides a blueprint for enterprises to view their performance and align their activities for the best results.
We help identify which elements within your commerce value chain are friction choke points and revenue leaks — plus the impact of that friction and how to reduce it.
Digital transformation presents endless opportunities — but what makes the most sense for your business? Pivotree works with you to identify your critical value stories and how to execute them in your business, including mastering organizational change.
Designing the ultimate customer experience is both a science and an art. Together, we’ll remove friction from all facets of your business, giving you the agility to deliver the effortless, personalized experiences your customers will love.
Ready to shorten the distance between your producers and customers? Pivotree’s proven Frictionless Commerce Methodology helps identify, prioritize, and resolve your pain points in the most cost-effective way.
We work with all constituents to understand their needs, drivers, frustrations, and dynamics.
Based on your pain points, we create narratives that explain a project’s value to all involved. Then, we define each story’s impact and rate them to prioritize projects.
We’ll define how to turn prioritized stories into business innovations, or capabilities, from a holistic, organizational standpoint.
Through stakeholder interviews, workshops and market research we build out the business ecosystems to identify, analyze and prioritize your constituents. We then build an understanding of their drivers, pain points and opportunities to build empathy. Through synthesizing these data points we create insights that allow us to build value stories and evaluate the customer benefits as well as the business impact, risk, level of effort, ROI and speed to value.
Working with a larger team we take the value stories and build user journeys that reflect the user actions and alignment to address the major pain points and opportunities. We also create a capability framework to facilitate discussion around the strategic initiatives and how best to execute them to optimize speed to value. This framework is also used to benchmark the company’s performance and focus areas against competitors and commerce leaders.
A critical part of the engagement is the identifying how to best bring to market the new capabilities that drive customer experiences to deliver impact to the business. This involves looking at how to create value in the shortest amount of time to prove the measurement goal. This incremental implementation creates momentum and knowledge feedback loop to make adjustment and reduce risk.
Pain Point Analysis
Value Stories & Matrix
Value Story Impact Model
Go To Market Strategy
Major Release sequence
Risk Mitigation plan
User story backlog
Frictionless Commerce Ecosystem Defined: From Strategy to Impact
Want to know what 3,800 consumers think about frictionless experiences? Get a snapshot of our survey findings, conducted by Environics Research, and Pivotree’s insights on the pillars of Frictionless Commerce.
Click here to see the infographic
Book a free 2-hour consultation with our Frictionless Consulting team to gain insights on which parts of Friction affect your purchasing conversion rates.
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16th Floor, Toronto, ON
Canada, M5B 2L7