As the commerce landscape shifts and grows, customers’ expectations rise. Are you giving B2B buyers the experience they want? Do you need help with digital transformation?
Changing distribution channels are forcing wholesale distributors to evolve their business models. Empowered B2B customers are armed with more information than ever before, shopping on price, product selection and service comparison. They’re less likely than ever to stay loyal to a distributor for subsequent purchases and demand an online shopping experience that mimics the B2C-style experience they’ve become accustomed to.
Compound that with increased competition from manufacturers selling direct, and online marketplaces like Amazon, distributors must modernize their approach by offering connected, contextual customer experiences that exceed their buyers’ expectations.
In addition, you must be able to show compelling ROI to your executive team and benefits to your sales team in order to win their buy-in and make your digital transformation a success.
Arm your team with the information they need by giving your field reps and customer support agents access to a 360-degree view of all customer information. By digitizing the business, wholesale distributors can create dynamic B2B and B2B2C storefronts that present real-time, contextual content. Access to data empowers connected distributors to treat each customer as an individual buyer, with personalized content and offers that increase conversion rates, average order values (AOV) and customer loyalty.
Wholesale distributors can discover new opportunities including delivery, fulfilment, inventory, logistics, etc., and distributors must constantly be thinking about new ways to expand their reach to ensure future success. The advent of digital makes it easier for established companies to venture into new opportunities, requiring less infrastructure and capital.
Today’s B2B buyers expect the same experience they receive when shopping in their personal lives, and distributors who make it easy for customers to buy from them “anytime, anywhere” will come out on top. As mobile usage amongst B2B buyers continues to grow, with 82% of B2B buyers using their smartphone for work, having a connected omnichannel experience is more important than ever.
PIM helps a company create and maintain one record of a product in a database, so it’s always up-to-date to be shared and published to all media channels. When product data is in different formats, incomplete, or inaccurate, graduating to an omnichannel commerce platform is impossible. PIM ensures your salespeople and end customers have the ability to view your product information in an up-to-date and understandable format – and can be easily and quickly updated through all channels.
Our extensive experience integrating with ERP CRM and OMS systems completes the omnichannel circle by letting you connect to the backend user data you already have. Hundreds of integrations to third-party services including payment gateways, email service providers, loyalty programs, fraud detection services, social media and more mean manufacturers truly achieve omnichannel success.
When you need to move fast, our quick start accelerators help you hit the ground running. We deliver an affordable, leading-edge commerce solution that combines the highest-impact features of an enterprise-grade e-commerce system into a compact offering that packs a punch.
Sufi Khan Sulaiman
Director of eCommerce and Digital
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