Our Leadership Team

To foster a culture with the adaptive and innovative spirit required to drive our clients’ success, we’ve assembled an experienced, entrepreneurial-minded leadership team who inspire us to work together to address the challenges of a constantly shifting commerce world.

Bill DiNardo Headshot, Commerce Expert


Chief Executive Officer

A Canadian ecommerce pioneer, Bill is the CEO of Pivotree after the merger of Tenzing, Thinkwrap and Spark::red. As CEO of Tenzing, he helped to accelerate the company’s evolution and growth as a highly skilled and specialized provider of managed IT services. Bill’s investment group, Eventi Capital Partners, initially invested in Tenzing in 2007 and he became CEO of the company in 2015. Bill has extensive experience building high-performance teams and driving rapid revenue growth companies. He is the founder and former CEO of Grocery Gateway, an early leader in the Canadian eCommerce space. After leaving the company, Bill founded Eventi Capital Partners in 2002 as a vehicle to invest in SaaS and web infrastructure services companies. He is a graduate of the Richard Ivey School of Business and was named E&Y’s Young Entrepreneur of the Year in 2000.

Mo Ashoor Headshot, Administrative Expeert


Chief Financial and Administrative Officer

As a senior finance leader, Mo brings extensive experience though his time working with multiple global organizations and numerous stakeholders. In his role with Pivotree as Chief Financial and Administrative Officer, his responsibilities will include leading all our corporate functions to support the growth of the organization. He will also play a critical role in driving a profitable and sustainable business for our investors. Mo joined Pivotree, most recently from Cox Automotive Canada, where he held the position of Chief Financial Officer; previous to that, he was with Aon Hewitt Canada and Accenture Inc. as the finance leader for the country. He holds a Bachelor of Arts in Economics from Simon Fraser University, and is a designated CPA, CMA. With a comprehensive background working very closely with executive teams across the organization, Mo has established a reputation for being a key business partner.

Ted Smith Headshot, Operations Expert


Chief Operations Officer

As COO, Ted is responsible for leading Service Delivery and Infrastructure teams at Pivotree. Drawing from over 15 years of executive experience, Ted will direct Pivotree’s acquisition strategies, integration of businesses, and global expansion. Ted joined Pivotree from his most recent role as VP of Engineering & Operations at Cogeco Peer 1 (Aptum), where he managed the successful merger of Peer 1 Hosting and Cogeco Data Services and led a comprehensive data center strategy that reduced costs by $3 million. Ted brings to Pivotree his innate ability to solve business challenges, implement process innovation, and cultivate a team relentlessly focused on customer success. His progression of leadership roles includes expertise in Technology Operations, Data Centers, Network Engineering, and Customer Service.

Peter Lui Hung Headshot, Innovation expert


Chief Innovation Officer

Peter brings more than 27 years of leading-edge technology experience to his role as Pivotree’s Chief Innovation Officer. As a co-founder and Executive Vice President at Thinkwrap, Peter helped provide key technology strategy to help clients achieve their business goals. He specializes in working closely with customers to create unique, forward-thinking architecture that can withstand the changing demands of the commerce marketplace.

Raj Atwal Headshot, Sales expert


Senior Vice President, Corporate Development

Raj brings more than 25 years of international experience in IT, consulting and business development to his role as SVP of sales. Over the last 10 years with Pivotree Raj has been a key member of the leadership team and part of the driving force behind the company’s shift to commerce and digital transformation. Under his leadership, he has driven Pivotree to deliver unparalleled support and service to merchants, retailers and brand manufacturers using enterprise ecommerce software platforms and provided a roadmap to support the digital transformation many of Pivotree’s clients are undergoing. Working strategically with partners and key ISVs, Raj has built relationships on a foundation that are mutually beneficial, delivering value to customers and partners alike. During his tenure with Pivotree, he has led and built the sales and marketing engine that led to the company’s rapid growth, developed and launched product management and partner management functions, and transformed the managed services operations team. Raj holds a BSc (Hons) Information Systems for Business from the University of Wolverhampton, UK.

Derek Corrick Headshot, MDM expert


General Manager, Data Management

Derek Corrick is an experienced Information Management practitioner with an abiding commitment to the success of his customers. As Pivotree’s General Manager for DM, he leads a team dedicated to helping companies leverage their information assets to deliver clear and measurable business results, increase sales, drive enterprise efficiency, and enhance customer experience/engagement – all while reducing business risk. Prior to joining Pivotree, Derek founded and managed successful DM and Information Management practices at two leading consultancy firms, and served as executive vice president for a major DM solution provider. His passion spans DM implementation excellence, change management, business development, and digital transformation.


General Manager, Cybersecurity

As General Manager of Cybersecurity, Brad leads Pivotree’s Cybersecurity practice, helping deliver the promise of Frictionless Commerce by removing the risks and barriers to adopting innovative technology. Brad is a seasoned cybersecurity professional with over 20 years of experience in technology risk management focused in cybersecurity. Prior to joining Pivotree, Brad served in leadership roles in some of Canada’s leading cybersecurity organizations with a proven track record of building high performance teams to drive profitable growth.

Commerce Expert Headshot


General Manager, Commerce

James contributes over two decades of wide-ranging management and consulting expertise to the team. With extensive hands-on change management experience, he’s helped nearly 100 tech companies navigate critical transitions. James served as the Vice President of Strategy for Spark::red for more than 4 years, culminating in the merger of the company with Thinkwrap Commerce and Tenzing in 2018 that resulted in the birth of Pivotree.

Chris MacLean Headshot, Cloud Operations expert


General Manager, Cloud

As General Manager, Cloud, Chris brings decades of experience in information technology to his role leading Pivotree’s public cloud strategy and service delivery. His tenure with Pivotree also includes serving as Director of Engineering before joining the executive team. Chris began his career as a systems administrator in 1995, enabling businesses in the early days of the Internet. Now, over 20 years later, Chris’ passion is helping companies address issues by strategically applying technology for digital transformation and ecommerce success.


Vice President, Engineering

Nicolás brings over 20 years of senior management, technical, and architectural experience to his role as Vice President of Engineering for Pivotree. He also serves as General Manager of Pivotree’s Spanish Operations.
He currently leads the Professional Services enterprise-wide Development and Quality Assurance Centre of Excellence (Dev and QA CoE), where he is responsible for building a high-performance multinational team and setting the company’s engineering culture. Nicolás has led numerous successful projects and programs, and is recognized for his focus on quality, innovation, collaboration, and continuous improvement.

Joel Farquhar Headshot, Technology expert


Vice President, Technology

Joel brings over 22 years of technical experience working on successful, large-scale enterprise system integration projects. His last 14 years have been dedicated exclusively to delivering B2C and B2B eCommerce solutions to some of North America’s largest and most prominent brands. His strong technical leadership and deep understanding of numerous enterprise-grade commerce platforms including SAP Commerce (Hybris), Oracle Commerce (ATG), ElasticPath, Shopify Plus and others allow him to guide clients through the often complex digital commerce technology landscape. As a member of the Pivotree leadership team, Joel oversees the software architecture process and delivery with a strong emphasis on quality, consistency and best practices throughout every project. He is also directly involved with a number of strategic customers as a senior architect and advisor, while contributing to Pivotree’s overall business development strategy throughout the sales process.

Talent Acquisition Expert Headshot


Vice President, Talent Management

As Pivotree’s VP of Talent Management, Ira works closely with the leadership team to drive impact around key initiatives relating to Talent Acquisition, Management and Development to build a high-performing and motivated workforce. Previously, Ira joined Tenzing in December 2015 with a mandate to bring focus and structure around its talent practices. She holds an MBA in Human Resources and has worked for more than 14 years across some of the leading multinational organizations and in diverse industries, including Banking & Financial Services, Pharma and Technology Enabled Services. During her career, Ira has led and supported transformation efforts and worked with organizations at different stages of their lifecycle. These experiences have added to her subject matter expertise within the Talent domain and enhanced her ability to be a credible advisor. High on her list of current priorities is to build a culture of continuous learning at Pivotree.


Vice President, Marketing

Sarah is responsible for leading demand generation, brand, communication and marketing operations at Pivotree. She brings over 18 years of experience as an award-winning global marketer leader with a focus on technology.
Most recently, she was the Vice President of Global Marketing and Communications for SecureKey where she played a critical role in bringing Verified.Me the blockchain-based digital identity service to market. Sarah has held senior marketing roles in the technology industry in both Canada and the United States at Avaya, Certes Networks, Syndesis and Nakina.


Vice President, Product Management

Mike brings to Pivotree over 20 years of product management, strategy, and marketing experience, including previously serving as Head of Americas for Extreme Networks’ Office of the CTO. His expertise includes delivery of industry recognized products and services supportive of emerging technologies such as the Internet of Things (IoT), artificial intelligence, and machine learning. As Vice President of Product Management for Pivotree, Mike leads the portfolio strategy with focus on innovating new digital commerce solutions enabling our clients to deliver true Frictionless Commerce experiences to their customers.


Vice President of Professional Services Delivery

As Vice President of Professional Services Delivery for Pivotree, Maryse oversees the delivery of commerce solutions for clients along their frictionless commerce journey. With over 20 years of experience in consulting, project management, and customer excellence, she brings a wealth of project delivery knowledge and project management capabilities, proven with large-scale enterprises in fields such as manufacturing, insurance, financial, construction, and retail. Prior to Pivotree, Maryse was a senior director at SunLife Financial, where she established a robust Project Management Office and led her team in delivering high-quality, value-added digital solutions to their many clients. Maryse has a proven track record in building teams, managing complex projects and programs, and using her entrepreneurial mindset to develop and deliver holistic solutions that remove friction points across a company’s entire value chain.


Vice President, Enterprise Project Management Office (ePMO)

Rizvi is a seasoned leader, bringing 20+ years of diverse experience in establishing and managing PMOs, strategy execution, information technology management, and Agile product development. He joins Pivotree from Cardinal Health, a Fortune 16 company, where he led PMO, product development for B2B & B2C eCommerce, and enterprise systems. Rizvi is an advocate for simplicity, common sense, and agility. He has driven best practices through several senior-level positions in PMO and IT for companies in Canada, the U.S., and Pakistan. At Pivotree, his mission includes executing for our customers in a structured, standardized, and simple fashion. Rizvi holds certifications in PMP (Project Management Professional), CSM (Certified Scrum Master), and SAFe Agilist (Scaled Agile Framework).


Vice President of Global Sales

As Vice President of Global Sales for Pivotree, Christine oversees the expansion of the company’s global sales programs, drawing from over 20 years’ experience developing global sales strategies and managing direct, channel, and inside sales programs for large enterprise accounts. She brings a wealth of knowledge and executive sales experience across the data management software, eCommerce, enterprise software, and storage industries. Prior to Pivotree, Christine was Vice President of Sales at Zaloni, where she was responsible for worldwide revenue management and the development of tactics for market domination. Christine has a proven track record in building tightly aligned, empowered teams that deliver and sustain revenue and profit gains in highly competitive markets.

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Vice President of Managed Services, Service Delivery

Patricia is Vice President of Pivotree’s Managed Services Organization, responsible for the company’s hosted solutions and customer service. Patricia’s passion for the customer is legendary, and building strong, diverse teams who share her vision is a hallmark of her leadership. With over 20 years of IT experience and leadership across diverse industries, Patricia is uniquely positioned to work closely as a champion for our clients, ensuring a seamless customer experience that remains unmatched in the industry.