Our Leadership Team

To foster a culture with the adaptive and innovative spirit required to drive our clients’ success, we’ve assembled an experienced, entrepreneurial-minded leadership team who inspire us to work together to address the challenges of a constantly shifting commerce world.

eCommerce Expert



A Canadian ecommerce pioneer, Bill is the CEO of Pivotree after the merger of Tenzing, Thinkwrap and Spark::red. As CEO of Tenzing, he helped to accelerate the company’s evolution and growth as a highly skilled and specialized provider of managed IT services. Bill’s investment group, Eventi Capital Partners, initially invested in Tenzing in 2007 and he became CEO of the company in 2015. Bill has extensive experience building high-performance teams and driving rapid revenue growth companies. He is the founder and former CEO of Grocery Gateway, an early leader in the Canadian eCommerce space. After leaving the company, Bill founded Eventi Capital Partners in 2002 as a vehicle to invest in SaaS and web infrastructure services companies. He is a graduate of the Richard Ivey School of Business and was named E&Y’s Young Entrepreneur of the Year in 2000.

IT Consulting Expert


Chief Commercial Officer

Raj brings more than 25 years of international experience in IT, consulting and business development to his role as Chief Commercial Officer. Over the last 10 years with Pivotree Raj has been a key member of the leadership team and part of the driving force behind the company’s shift to commerce and digital transformation. Under his leadership, he has driven Pivotree to deliver unparalleled support and service to merchants, retailers and brand manufacturers using enterprise ecommerce software platforms and provided a roadmap to support the digital transformation many of Pivotree’s clients are undergoing. Working strategically with partners and key ISVs, Raj has built relationships on a foundation that are mutually beneficial, delivering value to customers and partners alike. During his tenure with Pivotree, he has led and built the sales and marketing engine that led to the company’s rapid growth, developed and launched product management and partner management functions, and transformed the managed services operations team. In his current role as CCO, Raj leads the General Managers of the strategic categories and practices within Pivotree, including Commerce (Oracle Commerce, SAP, Elastic Path), PIM/MDM (Enterworks, Stibo), and is accountable for the successful launch of new categories and practices that will benefit Pivotree’s key customer segments. Raj holds a BSc (Hons) Information Systems for Business from the University of Wolverhampton, UK.

Technology Expert



Greg brings more than 20 years of technology and sales leadership experience to his role as Pivotree’s Chief Revenue Officer. In a similar role at Tenzing, Greg was responsible for growing the company’s addressable market, and led the development of a partnership ecosystem that increased the value proposition of the company’s solutions and services. His team included sales, customer success, sales engineering, partner management and marketing. Prior to joining Tenzing, Greg was Senior Vice President of Sales at Stibo Systems and CEO at Heiler Software Corporation, overseeing its acquisition by Informatica.

Managed Services Expert


COO, Managed Services

Russell is a senior Oracle Commerce architect, with more than 15 years of experience building and managing the largest, most complex websites on the platform. For ten of those years, he worked at AT&T Wireless/Cingular/AT&T Mobility, where he served as the company’s Chief Architect of ecommerce. During his tenure, the website went from garnering a few hundred orders per week to generating $2B in annual online sales, maintaining well over 40% of all US-based ecommerce wireless service transactions, and implementing various Oracle Commerce technologies along the way. Russell has also served on ATG’s customer-based Technical Advisory Council, providing customer insight to ATG’s CTO. Since leaving AT&T, Russell has worked on several projects with various implementation partners, including Professional Services, Professional Access and AAXIS Group.

Platform Development Expert


COO, Professional Services

After almost 2 years as Thinkwrap’s Chief Operating Officer, Joanne was named Pivotree’s COO, Professional Services. Prior to joining Thinkwrap, she was a Senior Vice President at Innovapost and has 10 years of experience in a software development and system operations role. She provides executive leadership, guidance and stewardship as an expert in platform development and support operations. Joanne started her career as a junior programmer and understands all aspects of software development, including post-production support. Joanne is fluent in English and French.

Product Innovation Expert


SVP Product Innovation

Peter brings more than 27 years of leading-edge technology experience to his role as Pivotree’s SVP Product Innovation. As a co-founder and Executive Vice President at Thinkwrap, Peter helped provide key technology strategy to help clients achieve their business goals. He specializes in working closely with customers to create unique, forward-thinking architecture that can withstand the changing demands of the commerce marketplace.

Product Management Expert


SVP Product Management

James contributes over two decades of wide-ranging management and consulting expertise to the team. With extensive hands-on change management experience, he’s helped nearly 100 tech companies navigate critical transitions. James served as the Vice President of Strategy for Spark::red for more than 4 years, culminating in the merger of the company with Thinkwrap Commerce and Tenzing in 2018 that resulted in the birth of Pivotree.

Talent Acquisition Expert


VP Talent Management

As Pivotree’s VP of Talent Management, Ira works closely with the leadership team to drive impact around key initiatives relating to Talent Acquisition, Management and Development to build a high-performing and motivated workforce. Previously, Ira joined Tenzing in December 2015 with a mandate to bring focus and structure around its talent practices. She holds an MBA in Human Resources and has worked for more than 14 years across some of the leading multinational organizations and in diverse industries, including Banking & Financial Services, Pharma and Technology Enabled Services. During her career, Ira has led and supported transformation efforts and worked with organizations at different stages of their lifecycle. These experiences have added to her subject matter expertise within the Talent domain and enhanced her ability to be a credible advisor. High on her list of current priorities is to build a culture of continuous learning at Pivotree.