eCommerce Services for the Consumer Packaged Goods (CPG) Industry

Modern CPG companies are at the crossroads of innovation and disruption.

Let Pivotree help you on your path to delivering an engaging and purposeful digital experience, with a single view of the customer across every channel.

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By 2022, eCommerce will be the fourth largest channel for Consumer Packaged Goods. Will you keep up or get left behind? Transactional capabilities are no longer enough. Pivotree wants to help CPG manufacturers present their B2B distributors with the modern shopping experience they’ve grown accustomed to, as well as tap into a new revenue stream of B2C customers who you previously had no opportunity to connect with. Features like personalisation, omnichannel ability, robust product information management (PIM), and order management systems (OMS) are key to ensuring healthy relationships between the manufacturer and B2B distribution channels. The result? Better one-on-one connections and exciting options for end-customer interactions.

49% of U.S. consumers shop for consumer packaged goods products online.
-FMI 2019

Cultivating Competitive CPG

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Personalization for B2B and B2C

The lines between B2B and B2C experiences are becoming increasingly blurred. When a customer experiences a certain level of personalization in their personal shopping, it raises the bar for what they expect from a B2B experience, too. We help you compete on both fronts with advanced personalization abilities to ensure you’re delivering the experiences customers need in order to feel comfortable buying from you, now and in the future.

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Cater to all your customers – wherever, whenever

Not sure where to start? Make it easy for your customers to order from you! Modern B2B buyers want the flexibility that comes with omnichannel commerce. Give your B2B buyers access to self-service features, account-based pricing, and 24/7 access to up-to-date support materials.

Increase revenue and deepen customer engagement by taking advantage of direct-to-consumer sales opportunities and new markets.

Finally, service both B2B and B2C audiences wherever they want to buy from you, while maintaining one view of your product, inventory, and customer.

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Work with subscriptions

The subscription market is full of opportunity for growth – are you ready to seize it? Be ready to serve customers with special requirements for their preferred purchasing model. Make sure your customers can buy from you however they prefer, whether it’s a one-time purchase or a recurring revenue stream that allows them to rely on your brand to deliver the products they need when they need them, without having to remember to make a new order.

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Product Information Management (PIM) for omnichannel customer experience management

When product data is in different formats, incomplete, or inaccurate, graduating to a successful omnichannel commerce platform is impossible. PIM helps companies deliver a consistent omnichannel experience with a single view of products, managed in a central repository, that’s always up-to-date and ready to be shared with your salespeople and end customers, and published across media channels.

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Integrations & extensions for CPG manufacturers

Our extensive experience integrating with ERP, CRM, and OMS systems completes the omnichannel circle by letting you connect to the back-end user data you already have. Hundreds of integrations to third-party services including payment gateways, email service providers, loyalty programs, fraud detection services, social media, and more means manufacturers truly achieve omnichannel success.

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Get up and running quickly with Pivotree Accelerators

When you need to move fast, our quick start accelerators help you hit the ground running. We deliver an affordable, cutting-edge commerce solution that combines the highest-impact features of an enterprise-grade eCommerce system into a compact offering that packs a punch.

Research from Forrester indicates that companies who offer an omnichannel experience with targeted cross-sell and upsell opportunities benefit from higher average order values and more repeat purchases.

“Their industry experience makes them an exceptional service provider for ecommerce. They are a great partner, they have amazing people, and it’s been a wonderful journey with them. I have no doubt they will continue to provide exceptional value as we grow.”
Sufi Khan Sulaiman
Director of eCommerce and Digital