James Urbati, General Manager Commerce
James has forged relationships and emerged a trusted partner to market-leading brands and forward-thinking B2C and B2B companies, including many companies in the Fortune 1000. As the General Manager of Commerce at Pivotree, he helps clients drive towards frictionless commerce experiences for their customers by navigating them through strategy, platform selection, deployment, hosting, and ongoing support. His expertise includes platforms like SAP Commerce, VTEX, Elastic Path, Oracle Commerce, Shopify Plus, Magento, and Coveo.

Session Title: Digital drivers of B2B success in 2022

Over the last 2 years, we’ve seen a massive acceleration in digital commerce, driving both chaos and opportunity for B2B organizations. Now, it’s time to refocus and strategize for a profitable 2022. In this session, Pivotree GM of Commerce James Urbati will share his insights on the primary digital drivers for B2B success in 2022. He’ll answer crucial questions around when to replatform, why an architectural approach matters, and how to solve your eCommerce challenges by starting outside the platform in areas like cloud, data, and supply chain tools.