The B2B2C landscape is complex in its own way. The need to sell products to a customer, who is not going to consume it directly makes the buyer-seller relationship fairly nuanced. On top of that, there’s the challenge of ensuring product data quality...
Just as distributors grapple with the compounding threat of expanding customer demands, intense competition, and growing regulatory pressure, tech-driven giants like Amazon are also piling on the pressure. How can distributors, using traditional strategies and systems...
A strong and unwavering customer focus is essential to succeed in today’s challenging market place This customer focus is not confined to the product features and customer interactions. It also extends to how you present product information. As eCommerce has...
Growing up is hard for a startup that is scaling. Growth mode brings in its own set of challenges to address. A couple of years ago, when the task of scaling Codifyd India began, we wanted to approach this much as any startup would. That’s the vibe, the passion,...
The conversation around digital strategies has been going on for a while now. While many companies claim to have a digital strategy in place, is that really true? Somehow a digital strategy is still linked to having a new app, a website presence, or some eCommerce...