How Codifyd focused on merit and what it did to gender equality? Each March, when Women’s Day arrives, folks start talking on Twitter and LinkedIn about gender equality. Many of the posts follow the line that tech companies need to do more to get more women into the...
In B2B eCommerce, does content trump technology? B2B is the new B2C, do you agree? Well, at least the lines that divided the buying experience are definitely blurring. Today’s savvy consumer wants the buying experience for B2B to mimic the B2C experience. As...
5 Ways in Which B2B E-commerce is Different from B2C B2B e-commerce is growing at an astounding pace; it is set to outpace B2C e-commerce and reach $6.7 trillion by 2020. The entire landscape has changed, thanks to advances in technology, the evolution of market,...
Today, eCommerce is no longer an afterthought, but an essential opportunity to expand the business and acquire more customers. It is a way to differentiate from competition and tap into new markets. Thus, having a B2B eCommerce site is now mandatory to remain...
Living in India, we’ve all heard and used the word ‘Jugaad’ at some point. For those of you who are unaware, the word ‘Jugaad’ means to create a solution under restrictive circumstances. A management consultant somewhere probably looked at “Jugaad” and came up with...