How Product Categorization Drives Conversions
Driving traffic, retention, and growth is a challenge all e-commerce companies face, but it’s a unique one for B2B industrial distributors that have a broad product offering with a large amount of detailed, complex product content. From sourcing to categorizing,...
How to Handle Product Data
As a distributor, you have to gather data from thousands of manufacturers before you onboard products to the web. Before you display product data online, you must first edit it for consistency. The challenge is to transform product data so it looks like it came from...
What You Need to Build Quality Product Content
Industrial products are more complex than average consumer products. A fall arrest harness or roller bearing has a higher number of technical features than, say, an area rug. As a result, uncertainty is higher in customers’ minds as they shop for industrial products...