eCommerce for the Consumer Packaged Goods (CPG) Industry
Ecommerce for modern consumer packaged goods extends far beyond providing transactional capabilities. It’s about delivering an engaging and purposeful digital experience for consumers, with one view of the customer, across every channel.
eCommerce will be the 4th largest channel for CPG by 2022. Right now, companies in this industry are in the crossroads of innovation and disruption: keep up, or get left behind. Pivotree wants to help CPG manufacturers present their B2B istributors with the modern experience they have become accustomed to in their personal shopping, as well as tap into a new revenue stream of B2C customers who you previously had no opportunity to connect with. Features like personalization, omnichannel ability, robust product information management (PIM), and order management systems (OMS) are key to ensuring the relationships between the manufacturer and B2B distribution channels does not suffer, and in fact will improve with a better 1-1 connection and more options for the end customer to interact with the brand.
49% of U.S. consumers shop for consumer packaged goods products online.
Cultivating Competitive CPG
Personalization for B2B and B2C
The lines between B2B and B2C experiences are becoming increasingly blurred. When an individual experiences a certain level of personalization in their personal shopping habits, it raises the bar for what they expect from a B2B experience, too. Compete on both fronts with advanced personalization abilities, to make sure you’re delivering customers the experiences they need to feel comfortable buying from you, and return for future purchases.
Cater to all your customers – wherever, whenever
Make it easy for your customers to order from you. Modern B2B buyers want the flexibility that comes with omnichannel commerce. Give your B2B buyers access to self-service features, account based pricing and 24/7 access to up-to-date support materials. Increase revenue and deepen customer engagement by taking advantage of direct-to-consumer sales opportunities and new markets. Finally, service both B2B and B2C audiences wherever they want to buy from you, while maintaining one view of your product, inventory, and customer.
Work with subscriptions
The subscription market is growing exponentially – are you ready to serve customers with special requirements for their preferred purchasing model? Make sure customers can buy from you however they prefer, whether it’s a one time purchase, or a recurring revenue stream that allows them to rely on your brand to deliver the products they need when they need them, without having to remember to make a new order.
Product Information Management (PIM) for omnichannel customer experience management
PIM helps a company create and maintain one record of a product in a database, so it’s always up-to-date to be shared and published to all media channels. When product data is in different formats, incomplete, or inaccurate, graduating to an omnichannel commerce platform is impossible. PIM ensures your salespeople and end customers have the ability to view your product information in an up-to-date and understandable format – and can be easily and quickly updated through all channels.
Integrations & extensions for CPG manufacturers
Our extensive experience integrating with ERP CRM and OMS systems completes the omnichannel circle by letting you connect to the backend user data you already have. Hundreds of integrations to third-party services including payment gateways, email service providers, loyalty programs, fraud detection services, social media and more mean manufacturers truly achieve omnichannel success.
Get up and running quickly with Pivotree Accelerators
When you need to move fast, our quick start accelerators help you hit the ground running. We deliver an affordable, leading-edge commerce solution that combines the highest-impact features of an enterprise-grade e-commerce system into a compact offering that packs a punch.
Research from Forrester indicates that companies who offer an omni-channel experience with targeted cross-sell and upsell opportunities benefit from higher average order values and more repeat purchases.
“Their industry experience makes them an exceptional service provider for ecommerce. They are a great partner, they have amazing people, and it’s been a wonderful journey with them. I have no doubt they will continue to provide exceptional value as we grow.”
Sufi Khan Sulaiman
Director of eCommerce and Digital