Successfully Navigating the Next 5 Years of Commerce

Webinar On-Demand

Featuring Forrester

Successfully Navigating the Next 5 Years of Commerce

Presented by Pivotree



Brendan Witcher
VP, Principal Analyst, Forrester


Mike Leibovitz
VP of Product Management, Pivotree

Sponsored By

More Information

Digital commerce accelerated during the pandemic — and the next five years hold even more change. Now, organizations must develop Frictionless Commerce strategies to help them evolve alongside their customers’ expectations.

The emerging question is:

What can you do today that will matter most tomorrow?

Forrester VP and Principal Analyst, Brendan Witcher (who joins us as a guest speaker) and Pivotree Vice President of Product, Mike Leibovitz will provide insights in our live webinar: Successfully Navigating the Next 5 Years of Commerce.

They will explore how companies can structure their investments around the “Find, Buy, Get” customer journey — so they can stay ahead of the curve in the modern digital commerce space.

Download the recording of this webinar to learn:

  • How the past two years changed customer expectations (and what that means for commerce organizations)
  • What factors create customer loyalty in the evolving Frictionless Commerce landscape
  • Which strategies helped companies leap past the competition during the pandemic
  • The largest investments companies are making in path-to-purchase experiences (and how they move the needle)

Featuring a special interactive roundtable discussion hosted by Mike Leibovitz, Vice President, Product Management, Pivotree and featuring guest speakers Brendan Witcher, Vice President and Principal Analyst at Forrester Research, Christopher Marcant, Head of Global Consulting, Syndigo and James Brochu, Chief Operating Officer at Bridge Solutions Group.


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Brendan Witcher
VP, Principal Analyst, Forrester

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today’s leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of dealing with digital disruption. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

Mike Leibovitz
VP, Product Management, Pivotree

Mike brings to Pivotree over 20 years of product management, strategy, and marketing experience, including previously serving as Head of Americas for Extreme Networks’ Office of the CTO. His expertise includes the delivery of industry-recognized products and services supportive of emerging technologies such as the Internet of Things (IoT), artificial intelligence, and machine learning. As Vice President of Product Management for Pivotree, Mike leads the portfolio strategy with a focus on innovating new digital commerce solutions enabling our clients to deliver true Frictionless Commerce experiences to their customers.

About Sponsors

Pivotree Commerce & MDM

Pivotree is a leader in frictionless commerce with expertise in eCommerce, MDM, Cloud, Cybersecurity, and Supply Chain solutions. Supporting clients from strategy, platform selection, deployment, and hosting through to ongoing support. Leading and innovative clients rely on Pivotree’s deep expertise to choose enterprise-proven solutions and design, build, and connect critical systems to run smoothly at defining moments in a commerce business. Pivotree serves as a trusted partner to over 170 market-leading brands and forward-thinking B2C and B2B companies, including many companies in the Fortune 1000.

Syndigo helps clients grow sales by providing extensive product content, nutrition information and digital media that power engaging experiences across brands, distributors and retailers. Clients in industries such as foodservice, hardlines, grocery, home improvement and DIY, pet, health and beauty, automotive aftermarket, apparel, and healthcare all benefit from Syndigo’s integrated platform, Content Experience Hub, which enables clients to collect, store, manage, audit, syndicate and publish, then analyze their product content across the largest trading network of brand and recipients in the world. Syndigo solutions include: detailed and verified product information with audit analytics to help facilitate buying decisions; syndication of data to the GDSN utilizing GS1 global standards; retail optimization services for effective in-store floor planning and shelf merchandising; publishing of rich enhanced product content integrated into global eCommerce sites; and interactive tools to allow restaurants, foodservice brands and distributors, fitness apps, and nutritional platforms to organize and share nutrition data with their customers. Syndigo also provides a Master Data Experience Platform (MDxP) through Riversand, which it acquired in 2021. This enables customers to leverage their data through intelligent insights, automation, and multi-domain SaaS solutions. Riversand’s MDxP platform is the engine that powers customers’ digital transformation journeys through improved business agility, faster adoption and improved collaboration across the enterprise. For more information please visit www.syndigo.com.