B2B buyers want more e-commerce options. Meanwhile, direct-to-consumer is on the rise. Failing to deliver the right experiences can cause your customers to click over to the competition.

At Pivotree, we’ve helped many manufacturers go digital, and we know that moving the needle with internal stakeholders can be the hardest step. So, we created a guide specifically for you.

It includes strategies and tips covering:

• The digital experiences “B2B buyers” want now and in the future
• How to identify and attract internal allies
• Tackling common roadblocks to gain support
• A checklist for building your e-commerce business case

If you need help rallying the troops, download our new guide for steps you can start taking today.