Does your customer trust you enough to take the leap?
Ensure loyalty with personalized experiences based on trust and personal data control with SAP Customer Data Cloud.
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Customers are losing trust with businesses as they understand more and more the implications of the way companies have historically treated their data. Businesses who want to earn the trust of their customers and have an ethical commitment to ensuring customers have control over their data turn to the SAP Customer Data cloud to create a secure environment and ultimately win more brand loyalty.
Additionally, more and more governments are implementing GDPR-type measures – such as the Canadian Personal Information Protection and Electronic Documents Act (PIPIDA) or California Consumer Privacy Act (CCPA) – to ensure customer data is protected. If your business wants to succeed internationally or within your own borders, SAP Customer Data Cloud can help you be compliant with strict measures, protecting your own company from risk of fines or litigation.
92% of consumers say they think companies should be proactive about data protection
SAP Customer Data Cloud gives customers the transparency and control they demand by capturing their consent and preferences at each touchpoint, storing that consent for up to 7 years so you are always ready for a GDPR-style audit. This can be used to personalize the experience for customers in a way that adds value to their customer journey with your company – showing them products or services they actually want, and removing friction from the buying process with features like single sign-on. When customers understand what their data is being used for, and if that use benefits their experience, they will share it with you, and they will learn to rely on your brand to offer them the personalized experiences they want.
and control, while addressing GDPR compliance
and allow those business users who need it to have access control
across virtually any application or service with trusted customer data
With over 15 years of experience with complex ecommerce implementations and 20+ years of hosting complex ecommerce environments, Pivotree understands the end-to-end omnichannel customer journey and how service, sales, marketing, and ecommerce can all support each other – if they have access to rich, unified customer profiles. In helping our customers achieve omnichannel commerce success, we’ve had to help our clients see one view of the customer across all channels, benefiting the entire organization.
We also have a long-standing relationship with SAP Customer Experience as a valued added reseller. This means SAP trusts us to help its software customers achieve success with its products, and that when you’re engaged with us, we are a cohesive team working towards your best interests.
If you can establish trust with your customer, you can keep their loyalty while engaging with them across multiple channels and touchpoints meaningfully. When you power your digital experiences with first-party data, the customer knows that their data is being treated with respect, because it wasn’t stolen or inferred from other nefarious methods – it was given with consent.
In order to ensure you are compliant with measures such as GDPR, PIPIDA, and CCPA, you must be able to keep track of where customer data is stored. If it is stored in separate silos, it is likely that you will lose track of it, opening yourself up to the danger of failing to pass a customer data audit. SAP Customer Data Cloud removes those silos and gives you one view of the customer – a golden record that is trackable, secure, and easy for the customer to edit if they desire. Customers trust you more, and your company is not at risk of fines or litigation.
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