Coveo for Commerce Services by Pivotree

Coveo for Commerce Services by Pivotree

World-class intelligent commerce experiences that drive real business outcomes.

Click here to talk to one of our experts

Coveo for Commerce Services by Pivotree

World-class intelligent commerce experiences that drive real business outcomes.

Click here to talk to one of our experts

Coveo’s AI-powered solution for digital commerce is the engine driving the next era of personalized and profitable online storefronts and is the only one that combines product and content discoverability, an understanding of intent signals to deliver relevance, and automated merchandising & product management.

Watch the Caleres Case Study

Pivotree is helping clients realize their commerce ambitions through our Coveo for Commerce expertise. As a leading provider of end-to-end commerce services to some of the world’s most competitive brands, we see the vast and complex system connecting commerce, technology and people through intelligent experiences. We understand how every small piece of your customer experience can influence its grand design, and can help you implement, optimize, and manage Coveo for Commerce as part of your overall strategy to achieve higher profit margins, satisfy the unique needs of your business users, gain business insight from Coveo’s analytical reporting abilities, and more.

 

Coveo’s AI-powered solution for digital commerce is the engine driving the next era of personalized and profitable online storefronts and is the only one that combines product and content discoverability, an understanding of intent signals to deliver relevance, and automated merchandising & product management.

Watch the Caleres Case Study

Pivotree is helping clients realize their commerce ambitions through our Coveo for Commerce expertise. As a leading provider of end-to-end commerce services to some of the world’s most competitive brands, we see the vast and complex system connecting commerce, technology and people through intelligent experiences. We understand how every small piece of your customer experience can influence its grand design, and can help you implement, optimize, and manage Coveo for Commerce as part of your overall strategy to achieve higher profit margins, satisfy the unique needs of your business users, gain business insight from Coveo’s analytical reporting abilities, and more.

Coveo closes the gap between what your buyers expect and what your business can deliver

Deep understanding of buyer intent

Built on proven machine learning and natural language processing technologies, Coveo leverages unified product information from across your catalog and shoppers’ behavioural data to deliver more accurate search results and relevant product recommendations across web, mobile, chat and beyond.

Product Findability

Gather relevant information to your customers’ goals across every touch point in your organization, aggregate it rapidly through Coveo’s unified index, and deliver intelligent recommendations and search results. Coveo’s cloud-based technology allows any business to unify contextual data and content from multiple sources such as Youtube videos, product reviews, and how-to articles in order to inform better buying decisions and increase lifetime value from upselling and repeat buying.

Automated merchandising

Unlike technologies that simply unify search, Coveo optimizes in real-time to increase profitability of your ecommerce operations, increasing conversions from products with higher margins, promoted products, and highly rated products. Earlier rule-based engines such as Endeca helped merchandisers in the early 21st century manually apply rules to encourage the customers’ journeys towards where the business thought would be ideal. With Coveo for Commerce, machine learning automatically integrates customer intent with the business’s goals to direct them products and pages that are best for both their needs and your bottom line.

How Coveo for Commerce Delivers Business Results

An Increase In Overall Revenue Through Increased Relevance

Increased average lifetime value of customers

  • Coveo’s insight-driven commerce capabilities allow known customers to find what they want more easily, converting more logged-in sessions.
  • Using machine learning and contextual cues to personalize recommendations, cross-sell, and up-sell, Coveo for Commerce creates a better customer experience which increases returning customers.
  • Coveo’s AI capabilities ensure you show logged-in customers the right promotions at the right time to increase average order value

Increased market share of new customers

  • Coveo for Commerce uses Natural Language Processing to intuitively understand what any customer is looking for – even from the first touch – and builds more insight by mastering micro-moments to build personalized customer journeys. By delivering a better customer experience from the customer’s first visit, you can convert more first-time visitors into buyers.
  • Coveo’s automated up-sell and cross-sell features increases the average lifetime value of customers from the first touch – starting with increasing the average cart value of first-time customers.

Decreasing Expenses Across Various Cost Centres

Increased operational efficiency

  • Coveo reduces the cost of merchandising by making merchandisers more efficient and powerful, including robust personalization automation, reducing the amount of time needed to create manual rules , and getting more done in less time with a smaller team.
  • Maintaining the Coveo for Commerce solution is more cost-effective compared to the competition, as it is easier for the business user to maintain, with less need for constant technical support.
  • Coveo’s indexing capabilities are more powerful, faster, and support more types of product information, making it easier for you to gather important data from different places.
  • As a cloud-based SaaS in a secure, multi-tenant cloud, Coveo constantly innovates and updates their solution. There is no need manage your own versions and upgrades, and Coveo maintains security to the highest level for you.

Decreased rate of returned goods

  • Coveo for Commerce uses account signals understand what customers are looking for and recommend products that are less likely to be returned, have fewer support requests, or lower overhead – using many data points around customer purchase satisfaction to create fewer returns.

Decreased cost of support

  • Coveo’s Experience Intelligence Platform when used with Coveo for Commerce enables better access to service information for both customers and customer service team members. This empowers customers to find answers on their own, reducing the number of cases needing human attention and allowing customer service team members to find answers quickly, reducing the average cost of a ticket or case.

Speaking to the Modern B2B Buyer's Commerce Expectations to Increase Revenue

Increased buyer conversion rate – for a lower cost

  • Coveo’s Automatic Relevance Tuning makes it easier for B2B buyers to find exactly what they are looking for, using AI to understand and display the correct product information and attributes B2B buyers care about. By making the entire customer experience more seamless and modern, B2B businesses convert more buyers.
  • Time kills all deals in B2B – or at least makes them more expensive. B2B enterprises using Coveo for Commerce enable their salespeople to find product information, cross-sell, and up-sell opportunities more easily and quickly, lowering the cost per order.

Increased overall average lifetime value of customers

  • Coveo for Commerce empowers salespeople to perform better, with more product information available from different sources at their fingertips in an easy and intuitive UI, enabling them to serve more customers and increase order frequency overall.
  • Through a more personalized, frictionless customer experience, businesses using Coveo for Commerce will delight their customers, creating customer loyalty, and increasing the number of repeat buyers.
  • Coveo for Commerce recommendations promotes higher-margin products analytically, and with customer intent in mind. It understands which cross-sell and up-sell opportunities make the most sense based on the customer’s behaviour and data from other, similar customers, increasing average order value.

Reaching Higher Margins Through Decreased Costs

Decreased cost of merchandising and product management

  • Coveo for Commerce gives B2B merchandisers the ability to index and present huge catalogues efficiently and with less manual support. Fewer human-hours per catalogue means higher average margins for products.

Decreased cost per order

  • Coveo builds solutions with marketing in mind, with built-in responsive design, automation tools for optimizing websites and reducing the amount of time they need to spend doing “re-work”. This means you can have a better website and customer experience, with a decreased cost of marketing.
  • With a sales team equipped to wow buyers with speed, efficiency, and relevancy, the cost of new customer acquisition decreases.
  • Coveo for Commerce simplifies the B2B buying process, meaning once a customer is familiar with your company, they can feel comfortable self-assisting, decreasing the cost of recurring purchases.

Decreased costs from purchase regret

  • Coveo for Commerce helps B2B businesses both increase the number of goods ordered and decrease the number of goods returned. Using predictive intelligence that understands customer intent, Coveo shows buyers exactly what they need for their businesses, reducing the goods return rate.

Decreased cost of service

  • Self-service is at the core of Coveo solutions. By accessing important content and information through your website more seamlessly customers can find answers on their own, and it gives your service team easier and more efficient access to important information for answering customers’ queries. This reduces the number of cases overall and reduces the average cost-per-case.

Decreased cost of solution maintenance

  • Once implemented Coveo for Commerce can be easily maintained by non-tech personnel with manual boost & bury for merchandisers, easy to understand usage analytics, and more. As it is a SaaS solution, its management and version upgrade needs are taken care of on the ISV side, saving you time and money when it comes to ensuring your application is performing at its best.

Coveo Case Study: Empowering Digital Commerce Teams at Caleres

Want more information about how Pivotree’s Coveo for Commerce expertise can help you reach your customer experience and business growth goals?

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