Unified Commerce intertwines centralized data sources with technology and business workflows so all components of an organization’s innovation roadmap can be executed seamlessly in concert with stakeholders and the greater goals across an organization.
Founded in 1972 and headquartered in Montreal, Canada, The ALDO Group is made up of three leading brands that include ALDO, Call It Spring, and GLOBO. The ALDO Group’s vision is to be a world-leading creator and operator of desirable footwear and accessory brands by delighting customers, relentlessly pursuing profitable growth and always acting with their founder’s values of love, respect, and integrity.
ALDO and Pivotree began working together in 2015 to upgrade ALDO’s SAP Hybris platform. Pivotree, a leader in frictionless commerce solutions, came in at a critical time in ALDO’s digital transformation when they needed a long-term partner with an agile development approach and customer-first philosophy. Cultural alignment played a key role in ALDO’s decision to trust Pivotree as a partner that would help not only in delivery but in strategically furthering their internal capabilities to remove friction throughout their customer experience.
As an organization, ALDO has managed to successfully break down the silos between channels so that the in-store experience connects seamlessly with the online experience, resulting in a truly customer-centric omnichannel offering. Building upon this foundation, ALDO and Pivotree are driving past omnichannel towards a truly Unified Commerce experience.
Unified Commerce intertwines centralized data sources with technology and business workflows so all components of an organization’s innovation roadmap can be executed seamlessly in concert with stakeholders and the greater goals across an organization. It does this by creating a single source of truth for an organization’s data including services like transactions, customers, products and inventory and opening this data for usage across a company’s entire technology stack and workforce. This is leveraged to direct all commerce transactions into a singular flow. This will also enable a Composable Commerce approach, picking the best-in-class technology for each piece of ALDO’s customer experience.
ALDO worked with Pivotree to successfully deliver an industry-leading commerce experience that would:
This project included some new features as well as a site “refresh” that supported ALDO’s new branding guidelines with site-wide font and content consistency. Other changes included store availability improvements, mobile improvements, the evolution of the Customer Service Cockpit, CRM integration, introduction of dropshipping abilities, the addition of gift card sales and customer service pages as well as integrations with fraud detection services and A/B testing.
The next project included some major changes including a total site redesign and a completely new architecture. Isomorphic design using React.js was used to implement a Headless architecture that allows ALDO to make more frequent updates to site content.
This project was focused on migrating ALDO’s SAP Commerce instance from being self-managed and hosted to SAP Cloud. With this, ALDO will benefit from operational efficiencies, and managing costs. ALDO does not need to manually provision new servers in anticipation of traffic spikes, or overpay for under-utilized hardware. This also unlocks several cloud-only features.
Both the POS and OMS integration phases would require testing and change management in order to be able to launch widely. When embarking on the journey to Unified Commerce, ALDO realized that both their POS and OMS components would not meet their needs, and came to Pivotree early in the decision-making process to replace them. Now that they were modernizing their commerce channels, POS and OMS were recognized as hindrances and needed to follow a similar modernization process.
Because the new ALDO site was developed using an agile methodology, including deliverables from multiple teams, continuous integration and rapid prototyping were essential to the project’s success.
It was important to find skilled resources who understood the technology behind ALDO’s new Headless architecture.
Moving to a stateless architecture introduced some challenges around key integrations. The team needed to figure out a way to keep ALDO’s site stateless while integrating with processes that required state, such as the payment gateway (ie. Interac Online, Visa Checkout, PayPal, etc.).
The new site design prompted the ALDO team to rethink how products were merchandised online, adopting more sophisticated merchandising techniques (ie. heel height, color, material).
Initial commerce environments were rigorously tested and properly sized to support ALDO’s needs on both the front end and back office. A properly sized back office is especially important for customer service representatives, who interact daily with customers over different communication channels.
The new ALDO site uses SAP Commerce Cloud as a service layer, managing catalogue, pricing, and transactions.
Composable Commerce – using the best-in-class technology available for each component of your Commerce tech stack, rather than relying on one platform or one provider for your end-to-end customer experience.
Gartner predicts that by 2023, organizations that adopt a composable approach will be able to implement new features 80% faster than their competition.
The result is a modern, Headless architecture that gives ALDO more flexibility when deploying new features and greater control over the customer experience. By separating the user experience from the eCommerce platform (decoupling the front-end from back-end), the company can scale their digital offering more easily. The ALDO team can now comfortably make front-end changes on a more frequent basis without redeploying the entire commerce platform.
The Headless SAP Commerce platform lays the foundation for ALDO’s future vision of a completely connected omnichannel experience, extending the eCommerce experience to their brick-and-mortar stores.
ALDO customers benefit from an industry-leading customer experience that extends beyond digital towards the Unified Commerce vision.
The foundation of Pivotree and ALDO’s partnership remains stronger than ever; both partners viewing Frictionless Commerce not as a singular project but as a journey that we will continue, together.
Want to know what 3,800 consumers think about frictionless experiences? In this 2021 research study report, we dive into the six dimensions of frictionless commerce and show businesses how they can optimize the digital customer experience.
Click here to download the report
SAP Commerce, SAP Marketing Cloud, and SAP Customer Data working in concert to seamlessly…
After 38 years in the fashion industry, Groupe Dynamite has successfully launched…
Grocery Gateway is the first online grocery retailer in Canada serving…
250 Yonge Street,
16th Floor, Toronto, ON
Canada, M5B 2L7