Case Study:
HEAVY INTO DIGITAL
Heavy-duty Leader TruckPro Drives Digital Transformation
TruckPro is one of the largest independent distributors of heavy-duty truck and trailer parts and advanced repair services in the US. Through a distribution network of more than 150 stores across 35 states and Canada, as well as advanced service shops, they deliver a comprehensive range of products to support commercial and government customer requirements in the areas of brake systems, electrical, engines, gear and drivetrain, and more.
Core to their digital shift was implementing a comprehensive PIM solution that would manage core product data, support data enrichment, and provide seamless syndication and insights to give their customers the best possible eCommerce experience.
The Highlights
- Implemented a Syndigo PIM for over 4 million automotive aftermarket parts listings
- Grew their online catalog to one 3-4X larger than their closest competitor
- Enabled over 25% of sales to flow through their digital channels
- Became a noted industry leader in heavy-duty aftermarket digital sales
“We knew we had a data problem long before we launched a PIM solution. You want to start enriching and preparing that data now.”
– Reid Garrett
Vice President, Merchandising and Product Management, TruckPro
“This wasn’t (Pivotree’s) first digital journey, they could help us avoid the traps; they knew how to best tailor the solution to fit our needs.”
– Reid Garrett
Vice President, Merchandising and Product Management, TruckPro
“Five years ago we would never have discussed data in the boardroom. Now it’s a KPI we measure consistently.”
– Reid Garrett
Vice President, Merchandising and Product Management, TruckPro
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