Owned by Longo’s, Grocery Gateway was originally founded in 1997 and paved the way as the first online grocery retailer in Canada. Today, Grocery Gateway serves customers across Southern Ontario and the Greater Toronto Area. On Grocery Gateway’s site, customers can select from thousands of items including organic, local and artisanal products. A steadfast devotion to delivering the freshest and highest-quality products, and treating every customer like family is what sets Grocery Gateway apart.
Recognizing an opportunity in the Canadian grocery industry, the Grocery Gateway team made the decision to upgrade from a custom, in-house platform to a market-leading enterprise eCommerce platform.
The goal was to deliver a best-in-class shopping experience that would surprise and delight customers through every interaction. To achieve this, Grocery Gateway implemented an SAP Hybris solution that allowed them to more efficiently manage content and showcase products, while reducing user errors and improving the team’s overall productivity.
Grocery Gateway worked with the Pivotree team to develop a revolutionary new online shopping experience designed to:
The project was delivered in June 2016. Pivotree used the SAP Hybris accelerator for B2C with the Product Content Management Module (PCM), Web Content Management System (WCMS), the Customer Service Module and Advanced Personalization.
Back end integration to the Hybris Commerce platform included:
Curated lists consisting of common products based on typical events, recipes or everyday shopping needs. Business users can customize Cart Starters based on what they want to promote. Customers can pick products from the list and specify the quantity to add to their cart, or simply add the entire list.
Customers are able to reserve their delivery date and time at anytime during their shopping experience, prior to checkout. The window is held for 90 minutes to ensure the customer has ample time to complete their order.
Some customers store as many as 250 shopping lists in the system for various occasions (e.g. Christmas dinner, weekend away, birthday party, backyard BBQ, office essentials, etc).
The site supports three customer groups – including residential, business and non-profit organizations, each with their own personalized content, pricing and ordering rules
Customers now have the ability to create a generic shopping list (e.g. Eggs, Milk, Bread, etc.) and have the search tool find the most relevant products from that list.
Additional features and functionality included integration with Grocery Gateway’s existing loyalty program, adding a guest checkout process, and enhancing the order modification workflow.
Unlike a traditional ecommerce cart, a typical grocery cart contains upwards of hundreds of different products. This can result in long load times as the cart attempts to recalculate shipping, tax, promotional prices, etc. every time a product is added or changed. The Pivotree team developed a solution to speed up refresh time to ensure an enjoyable user experience for shoppers.
SAP Commerce Implementation
Back end integration
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250 Yonge Street,
16th Floor, Toronto, ON
Canada, M5B 2L7