With a focus on the customer experience, the company is expanding its leadership team to support innovation, streamline operations, and foster thought leadership.

TORONTO, Oct. 9, 2019 – Pivotree, a leading Global Commerce Services Provider, is pleased to announce the appointment of three accomplished executives to its leadership team: Ted Smith as Chief Operations Officer, Moataz Ashoor as Chief Administration Officer, and Rusty DiNicola as Vice President and General Manager of the EnterWorks Master Data Management (MDM) practice.

The mandates for each of these strategic hires are to support Pivotree’s growth following its merger activity and rapid development of its MDM practice. Under the expanded leadership team, the company will continue to streamline operations and foster thought leadership in new solution categories to elevate the experience for clients, partners, and associates.

As COO, Smith will bring together the Professional Services and Managed Services practices, ensuring clients have a seamless customer experience at every step of their journey.

“Our customers’ businesses tend to be specialized with their own unique needs and processes. What impressed me with Pivotree is our ability to take standardized solutions, add in our own IP and innovation and deliver a tailored solution that drives a competitive advantage,” said Ted Smith, newly-appointed COO of Pivotree. “In addition, we partner with our customers through their entire journey from strategy, through project implementation and then ongoing support. This is unique and ensures we always take the long view for our customers.”

Pivotree has seen its vision for growth come to fruition, both organically and through the 2018 merger combining Tenzing, Thinkwrap, and Spark::red, which resulted in double-digit revenue growth post-closing. The company’s expansion model includes continued M&A, expanding Pivotree’s expertise into solution categories clients care most about and accelerating their digital transformation initiatives. As a seasoned industry professional, Ashoor is dedicated to creating a culture of innovation and customer-centricity, and will focus his team on being easy to do business with while supporting Pivotree’s acquisition strategy.

“In my career, I’ve been able to help large, multinational organizations navigate the complexities of a growth strategy and find great success,” said Moataz Ashoor, newly appointed Chief Administration Officer of Pivotree. “Creating a culture of strong leadership, great employee opportunities, and customer-first mentality will be the foundation which will accelerate our growth. The people at Pivotree love working with the greatest brands in the world, seeing the impact they make on our clients’ businesses. In leading Pivotree’s corporate services, I look forward to supporting our employees’ work experience and attracting the best talent to our team.”

A central part of Pivotree’s growth story has been the eruption of its MDM practice, which has evolved significantly in terms of client base and market adoption. As the former global vice president of Professional Services at EnterWorks – a leading MDM solution provider and key Pivotree partner – DiNicola will guide the continued development of a thriving MDM practice for Pivotree.

“At EnterWorks, I had a front-row seat to Pivotree’s passion for solving client issues and their enthusiasm for digital transformation. I also witnessed what can happen when companies use disjointed services and saw that Pivotree offered a key ingredient to success with their holistic approach of implementation, support, and hosting,” explained Rusty DiNicola, now the VP and GM of the Pivotree EnterWorks MDM practice. “Pivotree’s dedication to adding new categories and expanding their business is growing the company rapidly, making this a very exciting time to join.”

In welcoming the executives to the leadership team, Bill Di Nardo, Pivotree’s CEO and a pioneer in the ecommerce space, said:

“From our market expansion and commitment to our partners, to our supportive work environment and people, it’s never been a better time to be a part of the Pivotree experience. We have heard time and time again that clients need someone with our business model, supporting them not only in implementation, but in managed application services, managed hosting (including partner-managed cloud), and ongoing support – this is the key ingredient that has attracted so many new partners and clients to Pivotree.

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