Joel Farquhar

Chief Architect

Joel, a seasoned leader with over 25 years of technical strategy experience, specializes in driving successful large-scale digital transformation initiatives. His focus on B2C and B2B eCommerce solutions for North America’s leading brands showcases his deep understanding of the digital commerce landscape. As a pivotal member of the Pivotree leadership team, Joel manages and evolves Pivotree’s Commerce business, aligning technology decisions with business outcomes. With an Honours degree in computer science and a BA in Psychology from Carleton University, Joel’s expertise lies in bridging the gap between technology and commerce to propel business growth. He has been with the company since its early founding.