How to Get Neglected SKUs The Attention They Deserve
As a B2B (or B2C) retailer, directing potential customers to the products they could buy on your eCommerce site is excruciatingly hard. How do you ensure customers find the right products? What steps do you take to make your products more “findable”? What...
How Product Content Must Change Across the Buyer Journey Stages
Today’s buyers are more aware of their needs, are better informed, and in touch with their solution needs than ever before. Except for a few impulsive purchases that are made on the spur of the moment, most buyers traverse a long path to “buy”...
The Why and What of a 360 Customer View in the B2B World
The amount of data that B2B organizations have of their customers is expanding at an exponential pace. From customer needs to buying preferences, preferred channel to favorable time of the day to shop, the preferred device to social media interactions, and more...
The Essential Qualities of an MDM Professional
The world of Master Data Management has changed and is no longer limited to only managing data. Granted, MDM initially rose to the forefront as an essential activity to ensure the consistency and quality of key data assets, such as product data, asset data, and...