Can SKU Data Be Enriched in the B2B World (And Should It)?
The world of Master Data Management has changed and is no longer limited to only managing data. Granted, MDM initially rose to the forefront as an essential activity to ensure the consistency and quality of key data assets, such as product data, asset data, and...
Why SEO Is Important (And Different) In B2B eCommerce
Optimizing search terms or words on a website to increase the quantity and quality of traffic and to retain this traffic has been a top priority for marketers for many years now. Since 93% of online experiences start with a search engine, companies have to...
What will change in 2021 in online retail?
2020 was one of the toughest years ever. As the year ends, there is a lot that the world learned to cope with. From education to work, people learned to adapt to a life spent mostly indoors. A major sector that thrived as a result of this changed consumer behavior was...
What Does it Take to Achieve Successful MDM Initiatives?
In a world where customers are inundated with hundreds of thousands of products, carving a robust MDM strategy can be the cornerstone of a successful digital strategy. A well-planned, well-considered, and well-executed MDM initiative can not only aid customers in the...