Black Friday is right around the corner. As families and friends plan out their turkey day festivities, savvy shoppers are also cooking up game plans for scoring the best deals. These plans, however, are changing as consumer preferences and behaviors evolve....
The overarching goal of the true omnichannel commerce experience has been to improve customer experience as a whole. The more consistent the customer journey across every touchpoint from initial marketing to purchase, the better the customer experience should be, and...
