A recent Pivotree customer survey shows that Personalization (78%) is a top three tactic for digital transformation initiatives, along with Understanding Your Customers (78%) and Having a Strong Data Management Strategy (50%). It’s a worthy strategy. A study by...
When it comes to moving the needle on your digital transformation, securing support from champions and participants across your organization is a crucial step. A recent Pivotree customer survey found that there are several roles driving digital strategy initiatives,...
Whether you’re looking to network, find new solutions to grow your business, or get inspired by experts and innovators, attending the right conference can be just what your business needs to develop and deliver on its vision. To help you plan out your calendar...
SAP Customer Experience creates personalized, 1-1 relationships with customer data control to knock down barriers to purchase and build customer loyalty. As Alex Atzberger says, “Customers are Done with Creepy”. That feeling when a business knows too much...
If you have not yet registered for SAP Customer Experience Live, click here to register. SAP Customer Experience Live kicks off on October 10th, promising to teach attendees how to Connect with Purpose to their customers. This will be the first conference focused on...
Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some...