When we think about how we can use our online stores and advertising to aid brick and mortar shops, we often think about email collection and “click to pick-up”, but so much more can be done. Online to offline (O2O) is a strategy that does just what you...
$1.13 Trillion. According to a 2015 Forrester report, that’s how much US manufacturers, wholesalers and distributors are predicted to sell online (inclusive of EDI) by the year 2020 – less than four years from now.1 By the way, that figure represents more than twice...
As eCommerce becomes more mainstream and accessible to retailers of all size, innovative companies are finding new ways to enhance the customer experience by building totally customized eCommerce systems that are scalable, repeatable and sustainable. A typical...
Is your website fully accessible to people with disabilities? Probably not. Web accessibility may not be your business’s top priority right now, but you could be vulnerable to lawsuits or fines if your site does not comply with accessibility standards. The...
Ecommerce SEO (Search Engine Optimization) in its rawest form involves optimizing your site to Google’s ever-changing standards by making your site as user-friendly and as crawler friendly as possible while still being able to sell your products. When working with...
We’re thrilled to have Robert Rand, VP of Operations from Rand Marketing on the blog today. To support the release of our 41 Questions for your SI eBook Robert is here today to share his advice for the 12 things merchants should look our for when choosing a...