If you have not yet registered for SAP Customer Experience Live, click here to register. SAP Customer Experience Live kicks off on October 10th, promising to teach attendees how to Connect with Purpose to their customers. This will be the first conference focused on...
With many online retailers looking to adopt a headless approach, there is a surprising lack of end-to-end analysis of its impact on day-to-day operations. Reading through articles from the first few pages of Google results on this topic, I see numerous examples...
Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some...
Cloud economics can be a touchy subject. Much of the hype surrounding cloud hosting points to a shiny list of organization-wide changes — this includes watershed upgrades to strategy, scalability, cost and beyond. While such excitement is deserved, the cloud is not as...
For both B2C and B2B online stores, the performance and flexibility of the infrastructure can make the difference between success and failure. The nature of ecommerce hosting has changed dramatically over time, especially during the past several years. Once the only...
An increasing number of organizations are moving their workloads to the public cloud. A recent report about cloud adoption suggests spending in this area will reach double-digit growth in 2017 alone. The main driver behind migrating to AWS, Google Cloud Platform, and...