SAP Customer Experience creates personalized, 1-1 relationships with customer data control to knock down barriers to purchase and build customer loyalty. As Alex Atzberger says, “Customers are Done with Creepy”. That feeling when a business knows too much...
If you have not yet registered for SAP Customer Experience Live, click here to register. SAP Customer Experience Live kicks off on October 10th, promising to teach attendees how to Connect with Purpose to their customers. This will be the first conference focused on...
SAP just announced their next-generation front office suite, SAP C/4HANA. If you’re interested in learning more about these changes, we encourage you to reach out and contact us. For now, I’d like to take the opportunity to give some insight into this compelling event...
The overarching goal of the true omnichannel commerce experience has been to improve customer experience as a whole. The more consistent the customer journey across every touchpoint from initial marketing to purchase, the better the customer experience should be, and...
Clouds that carry rain and clouds that carry your data have one thing in common: when you look up at them, you can see whatever shape you want. Your imagination is the limit. If your eCommerce sales channel has become too costly, or best case, too busy to host...
Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some...