Navigating the Digital Automotive Industry
By Sam Russo, Pivotree and Felix Bühner, Spryker While the state of the automotive industry has been status quo for the past few decades, change is running at Formula 1 speeds. Technological advancements and evolving consumer preferences, the two main drivers of this...
5 Tips to Going Digital in the Heavy-Duty Automotive Aftermarket Industry
The heavy-duty automotive market size is projected to grow to $178.31 billion USD by 2030. If there ever was a perfect time to put your heavy-duty automotive aftermarket business in the digital fast lane, it’s now! With the right digital tools and expertise, you can...
10 Tips for ACES® and PIES™ compliance in the Heavy-Duty and Automotive Aftermarket Industry
Let’s face it. The heavy-duty and automotive aftermarket industry is vast and complicated. While digitizing your catalogs is a great way to get ahead in the competitive landscape, by no means does it guarantee success. Mastering the heavy-duty and automotive...
Elevate B2B Customer Experience with Strategic Data Content
By Chantal Schweizer Strong data is essential for a positive B2B customer experience. What does strong data mean? Adherence to the 4 C’s – complete, concise, clean, and correct. Failure in any of these areas leads to customer confusion and frustration, a trend...