The Importance of Customer Reviews
Word of mouth is king when it comes to making purchase decisions. We recently focused on affiliate marketing – a natural extension of which is the importance of customer reviews in the buyer’s journey. Let’s consider the impact of these reviews and determine some...Evolution of Ecommerce Hosting and the Impact of Cloud
For both B2C and B2B online stores, the performance and flexibility of the infrastructure can make the difference between success and failure. The nature of ecommerce hosting has changed dramatically over time, especially during the past several years. Once the only...