Are you building a business case for omni-channel fulfillment? Here are some metrics that can help you.
ONE
72% of customers would purchase an out-of-stock item if an associate could locate the item and find a way to get it to them.
Source: Forrester Research, Why Every Online Retailer Should “Ship-From-Store” May 1, 2014
TWO
61% of consumers will take advantage of in-store pickup of an online or mobile purchase and 50% of those will buy addition merchandise while in the store
Source: IBV U.S. Consumer Study, IBM; Q37
THREE
75% of consumers consider it important to be able to return online purchase to the store
Source: IBM IBV Study, 2014 “Greater Expectations, Consumers are asking for tomorrow, today.”
FOUR
83% of consumers are more likely to do business with brands that allow them to control where, when and how they interact
Source: IBM IBV Study, 2014 “Greater Expectations, Consumers are asking for tomorrow, today.”
FIVE
60% of shoppers say being able to see whether or not an time is in stock before for going to the store is important in the selection of a retailer.
Source: IBM IBV Study, 2014 “Greater Expectations, Consumers are asking for tomorrow, today.”