The amount of data that B2B organizations have of their customers is expanding at an exponential pace. From customer needs to buying preferences, preferred channel to favorable time of the day to shop, the preferred device to social media interactions, and more...
The world of Master Data Management has changed and is no longer limited to only managing data. Granted, MDM initially rose to the forefront as an essential activity to ensure the consistency and quality of key data assets, such as product data, asset data, and...
“Unprecedented” has become the most overused word to describe the times we live in. And one thing is absolutely clear –effective leadership is crucial today in this period of change, crisis, and uncertainty. Leaders have to continue to focus on...
One of the largest counties in the northeastern United States had over 2.5 million pages of land records it wanted to make publically available. Dating back to the 18th century, the records were both handwritten in bound volumes and printed on microfilm. Not only did...
If you build it, they will come. But how do you make them stay once they get there? And how do you get them to buy? Driving traffic, retention, and growth is a challenge all e-commerce companies face, but it's a unique one for B2B industrial distributors that have...