E-Marketplaces: Then and Now
When it comes to e-commerce, distributors now face what we call a “multichannel mayhem,” where the sheer amount of data and marketplaces distributors need to be on can feel overwhelming. So how do you sort through it all and position your products for success? To...
Getting Started Why Does Search Matter?
t’s a simple notion. If customers can’t find your products, then they can’t buy them. Easy product findability is a must have in today’s e-commerce marketplace for competitive advantage, increased conversions, and customer...
How Product Categorization Drives Conversions
Driving traffic, retention, and growth is a challenge all e-commerce companies face, but it’s a unique one for B2B industrial distributors that have a broad product offering with a large amount of detailed, complex product content. From sourcing to categorizing,...