Here’s Why B2B Companies Struggle to Make Their Ecommerce Strategy Successful
The eCommerce industry is growing at a tremendous pace; global eCommerce sales are expected to top $4.2 trillion in 2020 and reach more than $6.5 trillion by 2023. The race to embrace an eCommerce strategy is well and truly on but not all companies who take the plunge...
How Product Content Must Change Across the Buyer Journey Stages
Today’s buyers are more aware of their needs, are better informed, and in touch with their solution needs than ever before. Except for a few impulsive purchases that are made on the spur of the moment, most buyers traverse a long path to “buy”...
All About Personalizing Customer Experience In B2B eCommerce
Customer experience is the sweet spot of today’s consumer-facing eCommerce industry. Do it well and conversions and sales volumes promise to go up the roof. In fact, the case can be made that keeping customer experience at the center is what has made brands like...