3 Reasons why the digital ambitions of 66pc of b2b organizations have stalled
As B2B e-commerce reaches new heights, enterprises need to transform themselves digitally to be able to make a mark for themselves. Only those who have strong digital ambitions (and work towards achieving them) can survive and thrive in today’s competitive digital...
The Why and What of a 360 Customer View in the B2B World
The amount of data that B2B organizations have of their customers is expanding at an exponential pace. From customer needs to buying preferences, preferred channel to favorable time of the day to shop, the preferred device to social media interactions, and more...
The Essential Qualities of an MDM Professional
The world of Master Data Management has changed and is no longer limited to only managing data. Granted, MDM initially rose to the forefront as an essential activity to ensure the consistency and quality of key data assets, such as product data, asset data, and...