Customers are interacting with companies and brands across an ever-increasing array of channels and means. All these interactions generate valuable, independent data-points that reveal a bit more about the customer to the company. With the amount of data at the...
eCommerce has been witnessing tremendous growth in the last couple of years and COVID has sharply accelerated the adoption rate. Conditions being what they are, organizations big and small have now ventured into the eCommerce space to provide easy and quick access to...
It’s easy to think of the search box as an employee. At many online retailers, it services millions of customers a month. But along with direct customer interactions, the search box increasingly serves as a resource to customer service personnel. So, how much...
With the growing importance of multiple digital and physical channels of operation, today’s businesses are faced with having to deal with a huge information management challenge. Reports say that 95% of all businesses confront the need to manage some form of...