Optimizing search terms or words on a website to increase the quantity and quality of traffic and to retain this traffic has been a top priority for marketers for many years now. Since 93% of online experiences start with a search engine, companies have to...
2020 was one of the toughest years ever. As the year ends, there is a lot that the world learned to cope with. From education to work, people learned to adapt to a life spent mostly indoors. A major sector that thrived as a result of this changed consumer behavior was...
In a world where customers are inundated with hundreds of thousands of products, carving a robust MDM strategy can be the cornerstone of a successful digital strategy. A well-planned, well-considered, and well-executed MDM initiative can not only aid customers in the...
For B2B companies, getting product content into the right hands can prove tricky. Despite all efforts in building enriched content, pushing it out across channels, and constantly updating it, many manufacturers and distributors do not succeed in expanding their reach...
One of the realities of the pandemic is how difficult it has become for consumers to walk into brick and mortar outlets and make purchases to meet their requirements. Instead, they are relying on online means of purchasing products in ever-growing numbers. It’s...