Le Chateau Implements a New Oracle ATG Commerce Platform
Le Château is a Canadian specialty retailer and manufacturer of contemporary fashion apparel, accessories and footwear at value pricing for style-conscious women and men of all ages. Today, Le Château has over 240 stores in Canada and two in New York. In addition, there are nine stores under license in the Middle East. The company has more than 3,000 employees and annually produces approximately 35 percent of its high-quality garments in its own production facilities in Canada.
A New eCommerce Platform For Growth
The online apparel industry is growing in leaps and bounds. With consumer buying behavior shifting to the web, the online channel at Le Château became increasingly important. Le Chateau implemented a new Oracle ATG Commerce platform, and then needed to work with a technical partner that could help it achieve its online growth goals that were inline with their strategy. Le Château chose to work with Pivotree for our successful track record and ability to hit the ground running on the Oracle ATG Commerce platform.
Suited For Success
With their Oracle Ecommerce platform securely in place, Le Château is now focused on driving its key performance indicators, such as online traffic, conversion rates, loyalty and average order sizes. These online metrics are driven through features and options that make it easier to buy online, such as creating a personalized web experience and running strategic promotions. Pivotree continues to help Le Château evolve its web channel for optimized results.
- Shift in buying behavior required online channel expansion
- E-commerce site needed improvements for ease of buying and personalization
- Oracle ATG Commerce platform
- Pivotree Professional and Managed Services for Oracle Commerce
- Improved online traffic, conversion rates, loyalty, and average order sizes
- Ability to personalize and run strategic promotions
- Scalable solution to support website evolution
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